Friedman Williams
Marketing & Social Media Specialist Boston MA
Job ID: 16799
Reporting to the Director of Marketing, the Marketing & Social Media Specialist’s responsibilities include, but are not limited to:
• Implementation of business development and marketing plans
• Management of communications-related programs for the firm, practice groups, industry and client teams
• Maintain the firm’s brand using established guidelines
• Media and public relations strategy implementation, including preparing and distributing press releases and maintaining media contacts
• Manage and monitor all firm social media accounts, including developing and maintaining a social media editorial calendar
• Build on the firm’s existing social and digital platforms by identifying strategic growth opportunities that reflect the firm’s strategic priorities and maximize engagement with targeted audiences
• Monitor, analyze and report on the firm’s social and traditional media engagement and other key metrics
• Advise and train attorneys on social media for business development
• Assist with the maintenance of the firm’s website, including content creation and working with attorneys to create client alerts and blog posts
• Assist with the planning and organization of firm marketing events, including pre- and post-event promotion
• Create marketing collateral and ensure that it stays up to date
• Maintain relationships with vendors
• Travel to all offices (Boston, Stamford, Hartford, New Haven)
Requirements
Qualifications
• Minimum of five (5) years of legal marketing or business development experience is required.
• Bachelor’s degree in Marketing, Digital Media or related field
• Excellent oral and written communications skills, including superb attention to grammar, spelling and vocabulary
• Creative writing and editing skills, along with innovative thinking and approach
• Excellent project management and organizational skills
• Ability to work in a high-paced environment, independently and as a member of a team with people of all levels
• Ability to manage time well, prioritize effectively and handle multiple deadlines
• Knowledge and proficiency in PC applications, including design programs and MS Office
• Experience with CRM software
• Experience maintaining social media accounts and creating targeted campaigns
• Digital marketing experience, including website, social media and other digital assets
• Knowledge of social media tools for monitoring, management and analytics
• Experience with integrating content from social channels across other digital platforms such as websites and blogs
• Clear understanding of emerging tools and trends in digital communications and social media
• Flexibility to work additional hours as necessary
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