Business Development and Marketing

Marketing & Social Media Specialist


Friedman Williams

Marketing & Social Media Specialist Boston MA

Job ID: 16799

Reporting to the Director of Marketing, the Marketing & Social Media Specialist’s responsibilities include, but are not limited to:

• Implementation of business development and marketing plans

• Management of communications-related programs for the firm, practice groups, industry and client teams

• Maintain the firm’s brand using established guidelines

• Media and public relations strategy implementation, including preparing and distributing press releases and maintaining media contacts

• Manage and monitor all firm social media accounts, including developing and maintaining a social media editorial calendar

• Build on the firm’s existing social and digital platforms by identifying strategic growth opportunities that reflect the firm’s strategic priorities and maximize engagement with targeted audiences

• Monitor, analyze and report on the firm’s social and traditional media engagement and other key metrics

• Advise and train attorneys on social media for business development

• Assist with the maintenance of the firm’s website, including content creation and working with attorneys to create client alerts and blog posts

• Assist with the planning and organization of firm marketing events, including pre- and post-event promotion

• Create marketing collateral and ensure that it stays up to date

• Maintain relationships with vendors

• Travel to all offices (Boston, Stamford, Hartford, New Haven)



• Minimum of five (5) years of legal marketing or business development experience is required.

• Bachelor’s degree in Marketing, Digital Media or related field

• Excellent oral and written communications skills, including superb attention to grammar, spelling and vocabulary

• Creative writing and editing skills, along with innovative thinking and approach

• Excellent project management and organizational skills

• Ability to work in a high-paced environment, independently and as a member of a team with people of all levels

• Ability to manage time well, prioritize effectively and handle multiple deadlines

• Knowledge and proficiency in PC applications, including design programs and MS Office

• Experience with CRM software

• Experience maintaining social media accounts and creating targeted campaigns

• Digital marketing experience, including website, social media and other digital assets

• Knowledge of social media tools for monitoring, management and analytics

• Experience with integrating content from social channels across other digital platforms such as websites and blogs

• Clear understanding of emerging tools and trends in digital communications and social media

• Flexibility to work additional hours as necessary


Tagged as: Marketing & Social Media Specialist