Business Development and Marketing

Marketing Coordinator

Permanent

Friedman Williams


Marketing Coordinator

Job ID: 21691

The Role

We are seeking a Marketing Coordinator to join our team, reporting to the Director of Marketing and Business Development. This is a dynamic, hands-on position supporting the full breadth of the firm’s marketing, communications, and business development efforts — from rankings and digital strategy to events and attorney-facing initiatives.

The ideal candidate brings an entrepreneurial spirit and thrives in a fast-paced, high-performance environment. You should be someone who takes ownership, moves quickly, and brings creative energy to everything you touch. This is not a role for someone who waits to be told what to do — it’s for a self-starter who sees opportunities and acts on them.

Key Responsibilities

Digital Presence & Content

  • Manage day-to-day maintenance and content updates for the firm’s website, ensuring information is current, accurate, and aligned with brand standards
  • Execute the firm’s social media strategy, including the creation of targeted campaigns that amplify the firm’s thought leadership, trial victories, and market visibility
  • Draft, edit, and distribute internal and external communications

Rankings & Directories

  • Prepare and coordinate submissions for premier legal rankings and directories — including Chambers USA, Legal 500, and Benchmark Litigation
  • Monitor emerging awards and recognition opportunities and proactively recommend submissions that align with the firm’s strategic priorities

Events & Engagement

  • Support the complete lifecycle of firm events — from initial concept and planning through logistics, execution, and post-event follow-up and reporting
  • Coordinate sponsorships, speaking engagements, and conference participation, managing relationships with external organizations and tracking deliverables

Business Development Support

  • Assist in the preparation of pitches, proposals, and capability presentations tailored to specific client opportunities
  • Maintain and update experience databases, attorney biographies, and marketing collateral to ensure materials are always presentation-ready

Technology & Innovation

  • Leverage AI-powered tools and emerging technology to drive efficiency and innovation across marketing workflows — from research and content creation to data analysis and reporting
  • Support the firm’s marketing technology ecosystem, including CRM platforms, email marketing systems, and analytics tools

General

  • Support broader business development initiatives and special projects as directed by the Director of Marketing and Business Development
  • Collaborate across business services groups — including recruiting, professional development, and operations — to support firmwide initiatives and ensure alignment of marketing efforts with broader strategic goals
  • Coordinate with outside vendors, including graphic designers, printers, photographers, and promotional suppliers, to produce high-quality marketing materials and support creative projects
  • Serve as a collaborative partner to attorneys and professional staff, bringing a solutions-oriented approach to every request

Qualifications

Required:

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field
  • 3+ years of progressive experience in a marketing, communications, or business development role
  • Law firm or professional services experience strongly preferred
  • Demonstrated proficiency with marketing technology platforms commonly used in professional services — including CRM systems (e.g., Salesforce, HubSpot, InterAction), social media management tools, email marketing platforms, and design tools (e.g., Canva, Adobe Creative Suite)
  • Active, demonstrated use of AI-powered tools (e.g., ChatGPT, Claude, Copilot, Gemini) to drive efficiency in day-to-day work
  • Exceptional written communication skills, with the confidence to draft client-facing materials, directory submissions, and internal communications under tight deadlines
  • Strong organizational skills with the ability to manage multiple concurrent projects, shifting priorities, and firm deadlines with composure and precision
  • Strong interpersonal skills, with the ability to work effectively with attorneys at varying levels of seniority, professional staff, and external contacts

Preferred:

  • Direct experience with legal directory and rankings submissions (Chambers, Legal 500, Benchmark Litigation)
  • Proficiency with LinkedIn and other social media platforms central to legal business development
  • Proficiency with website content management systems (CMS)
  • Experience with event planning and coordination in a professional services context
  • A genuine interest in the legal industry, litigation, and the business of law

Tagged as: Marketing Coordinator