
Friedman Williams
Marketing Coordinator
Job ID: 21691
The Role
We are seeking a Marketing Coordinator to join our team, reporting to the Director of Marketing and Business Development. This is a dynamic, hands-on position supporting the full breadth of the firm’s marketing, communications, and business development efforts from rankings and digital strategy to events and attorney-facing initiatives.
The ideal candidate brings an entrepreneurial spirit and thrives in a fast-paced, high-performance environment. You should be someone who takes ownership, moves quickly, and brings creative energy to everything you touch. This is not a role for someone who waits to be told what to do it’s for a self-starter who sees opportunities and acts on them.
Key Responsibilities
Digital Presence & Content
- Manage day-to-day maintenance and content updates for the firm’s website, ensuring information is current, accurate, and aligned with brand standards
- Execute the firm’s social media strategy, including the creation of targeted campaigns that amplify the firm’s thought leadership, trial victories, and market visibility
- Draft, edit, and distribute internal and external communications
Rankings & Directories
- Prepare and coordinate submissions for premier legal rankings and directories including Chambers USA, Legal 500, and Benchmark Litigation
- Monitor emerging awards and recognition opportunities and proactively recommend submissions that align with the firm’s strategic priorities
Events & Engagement
- Support the complete lifecycle of firm events from initial concept and planning through logistics, execution, and post-event follow-up and reporting
- Coordinate sponsorships, speaking engagements, and conference participation, managing relationships with external organizations and tracking deliverables
Business Development Support
- Assist in the preparation of pitches, proposals, and capability presentations tailored to specific client opportunities
- Maintain and update experience databases, attorney biographies, and marketing collateral to ensure materials are always presentation-ready
Technology & Innovation
- Leverage AI-powered tools and emerging technology to drive efficiency and innovation across marketing workflows from research and content creation to data analysis and reporting
- Support the firm’s marketing technology ecosystem, including CRM platforms, email marketing systems, and analytics tools
General
- Support broader business development initiatives and special projects as directed by the Director of Marketing and Business Development
- Collaborate across business services groups including recruiting, professional development, and operations to support firmwide initiatives and ensure alignment of marketing efforts with broader strategic goals
- Coordinate with outside vendors, including graphic designers, printers, photographers, and promotional suppliers, to produce high-quality marketing materials and support creative projects
- Serve as a collaborative partner to attorneys and professional staff, bringing a solutions-oriented approach to every request
Qualifications
Required:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- 3+ years of progressive experience in a marketing, communications, or business development role
- Law firm or professional services experience strongly preferred
- Demonstrated proficiency with marketing technology platforms commonly used in professional services including CRM systems (e.g., Salesforce, HubSpot, InterAction), social media management tools, email marketing platforms, and design tools (e.g., Canva, Adobe Creative Suite)
- Active, demonstrated use of AI-powered tools (e.g., ChatGPT, Claude, Copilot, Gemini) to drive efficiency in day-to-day work
- Exceptional written communication skills, with the confidence to draft client-facing materials, directory submissions, and internal communications under tight deadlines
- Strong organizational skills with the ability to manage multiple concurrent projects, shifting priorities, and firm deadlines with composure and precision
- Strong interpersonal skills, with the ability to work effectively with attorneys at varying levels of seniority, professional staff, and external contacts
Preferred:
- Direct experience with legal directory and rankings submissions (Chambers, Legal 500, Benchmark Litigation)
- Proficiency with LinkedIn and other social media platforms central to legal business development
- Proficiency with website content management systems (CMS)
- Experience with event planning and coordination in a professional services context
- A genuine interest in the legal industry, litigation, and the business of law