Business Development and Marketing

Practice Group Marketing Specialist (Regional Corporate & ECVC)


Friedman Williams

Practice Group Marketing Specialist (Regional Corporate & ECVC) New York NY

Job ID: 17182

Position summary: The Practice Group Marketing Specialist, Regional Corporate & Emerging Companies/Venture Capital (“ECVC”) is responsible for supporting department managers in the areas of market analyses, profile raising, marketing campaigns and events. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

Market analyses and client development

• Support the manager / senior manager in conducting market analyses to determine our corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market

• Conduct research and analysis about our competitors inclusive of lateral activity, thought leadership, events, news/experience and league tables, and work with the manager / senior manager to prepare presentations re: the firm’s competitive positioning in the market

• Prepare client intelligence reports informed by analyzing financial, experience, marketing client engagement and competitor representation data for clients and prospective clients

• Serve as the marketing subject matter expert for the market

Client targeting and new business development

• Establish a replicable approach to targeting new business for the regional general corporate and ECVC practice, inclusive of working with our competitive intelligence team on setting criteria, providing research, analyzing data and relationships, and recommending targets and then project managing next steps with involved lawyers, and reporting on results

• Develop and execute cross-selling strategies, including collaborating with relevant global practice or marketing and business development teams in other regions

• For opportunities coming from regional targeting initiatives and client expansion programs, provide support on the development of our approach, team, proposition, and supporting materials (i.e., credentials, targeted events, etc.)

Strategic business planning and reporting

• Support the manager / senior manager in consulting with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets, setting long and short-term goals

• Support the implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including supporting periodic meetings by preparing reports and analysis, and monitoring progress

Profile raising, marketing campaigns and events

• Identify and coordinate with regional business development team members to develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goals

• Support event strategy for market based on market and competitive analyses and in support of business plan goals

• Provide support for seminars, sponsorships, and other events in the market

• Track, measure, analyze, and report on the success of activities with key stakeholders

• Collaborate with and support PR team to advance the profile-raising efforts of the market

• Partner with marketing colleagues to facilitate the completion of regional surveys, specific lawyer and practice awards and accolades

• Support integration of lateral lawyers into regional general corporate or ECVC practices within the market

• Maintain a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionals

• Coordinate closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activities

• All other duties as assigned or required

Skills and experience:


• 3+ years marketing-related experience


• Bachelor’s degree in marketing or related field

• Experience working in a law firm or other professional services organization


• Proactive, have high energy, and be creative, quick thinking, and comfortable with risk

• Entrepreneurial by nature

• Possess excellent analytical skills

• Proven ability to carry and achieve marketing goals

• Strong interpersonal skills with ability to facilitate and solve problems

• Strong communication, both verbal and written, and presentation skills

• Detail-oriented with advanced organization skills

Tagged as: Practice Group Marketing Specialist (Regional Corporate & ECVC)