Friedman Williams
Digital Marketing Manager Philadelphia PA
Job ID: 14953
The Digital Marketing Manager reports to the Senior Communications Manager and must work effectively as part of a collaborative marketing team. The candidate will be responsible for creating content for various digital forms, as well as effectively promoting the content post-production and measuring success. This includes content for the firms website, email communications, video scripts, digital brochures, interactive marketing projects and social media.
Specific duties include:
Draft substantive digital content for use on the firm website, such as practice descriptions, client case studies and other innovative ways that depict the firms experience
Prepare succinct and dynamic content that lends itself to visualization (e.g., infographics and interactive content)
Continually improve the overall content, design and UX of the website to increase engagement
Help craft written content for campaigns on social media platforms
Draft content outlines/scripts for video and podcast episodes, participate in recording sessions to help ensure delivery of appropriate messaging, and oversee editing process and final distribution
Use advanced metrics to measure the success of various marketing content efforts and campaigns
Assist periodically with attorney award nominations throughout the year
Qualifications and requirements:
Bachelors Degree in Marketing, Communications, English or related discipline
8+ years of experience in content production, preferably in a corporate environment or creative agency; law firm experience a big plus
Superior writing skills and knowledge of AP Style Guide
Expertise in Google and Social Media analytics and reporting
Advanced knowledge of writing for SEO
Experience with Ceros a bonus
Excellent project management skills and ability to work in a fast-paced environment
Excellent communication skills, professionalism and creative spirit
Ability to absorb and apply creative feedback from internal/external clients and colleagues
Positive attitude and willingness to take on new initiatives
If interested in this position, please send your resume to atreppeda@friedmanwilliams.com